Hello. We Are
Rich Media USA
Innovative media solutions driven by a performance mindset.
Services
We connect brands with audiences to generate sales, leads, and interest.
Rich Media specializes in deploying social media, search, display, video, programmatic, and email campaigns that connect brands with audiences.
Our diverse team of experienced marketing professionals includes both holistic campaign strategists and focused platform specialists—allowing us to develop bespoke media solutions for every client that are as effective as they are innovative.
Design & Development
Rich Media creates brand identities, websites, & apps that blend stunning design & functional efficacy to help organizations achieve their key business objectives & stay ahead of the curve.
Our cross-disciplinary approach supports organizations through digital transformations—creating connective tissue between online properties, marketing, and operations.
Video Production
Rich Media helps brands tell stories online through thoughtful video content that is created with specific, measurable business objectives in mind.
This objective-driven approach informs every aspect of production—from ideation of the initial concept, to scripting and pre-production, to final editing. The result: optimized video assets that fulfill specific intended use cases, whether that be maximizing return on ad spend, boosting customer engagement, or achieving viral notoriety.
SOCIAL MEDIA ADVERTISING
We help brands plan & execute performance marketing campaigns that utilize the powerful demographic, psychographic, & behavioral targeting capabilities of social media networks.
Informed by a well-rounded mastery of branding and communications—and applied with a nuanced understanding of each network’s distinct technical and contextual idiosyncrasies—our social media solutions are designed to deliver measurable, repeatable success for companies that are focused on meeting tangible growth targets.
SEARCH ENGINE MARKETING
We create search engine marketing solutions designed to qualify leads, capture their attention, & convert them from prospects to buyers.
Our holistic approach to both paid and organic search campaigns extends beyond keyword selection in both directions: upstream, evaluation of considerations such as competitive dynamics and user intent inform how campaign resources are allocated; downstream, analyses of landing page design and user behavior facilitate continuous improvement of conversion rates, acquisition costs, and other key metrics.
DISPLAY, VIDEO & PROGRAMMATIC ADVERTISING
We create insight-driven ad experiences powered by rich visuals, dynamic content, & precise targeting.
Bolstered by strategic partnerships, Rich Media USA’s comprehensive suite of advertising solutions offers brands a one-to-one connection with customers across a diverse range of placements, formats, devices, and networks.
This flexibility enables these ads to be tailored to reflect not only a user’s characteristics, but also their unique circumstances, as defined by recent actions or past behaviors—both online and offline—and served precisely when and where they are likely to have the greatest impact.
EMAIL MARKETING
We create Email solutions designed to augment performance marketing campaigns by building trust, offering value, & inspiring action.
Rich Media’s performance marketing offering includes a suite of email solutions that maximize the value of our clients’ performance marketing outcomes.
Effective email marketing communications should complement, not compete with, a brand’s paid media campaigns. By designing each to be coordinated components of a unified marketing message—rather than discrete channels meant to function independently—we cultivate powerful synergies that deliver more impactful results for our clients and more cohesive experiences for their audiences.
OUR PRINCIPLES
Rich Media delivers campaign outcomes that keep our clients competitive & ahead of the curve.
To achieve these outcomes, we apply customized approaches that cultivate interdisciplinary collaboration, inspire imaginative problem solving, and demand continuous improvement.
While this requires a variety of strategies and tactics to meet each client’s distinct campaign objectives, our approach to every engagement remains rooted in the same three foundational principles.
1. Holistic Strategy
We initiate each engagement with a meticulous discovery process that creates the epistemic underpinning of a holistic campaign strategy.
A full understanding of each client’s core objectives allows us to design integrated solutions that use cohesive messaging to attack root causes.
2. Rigorous Implementation
We design every performance marketing campaign with a level of methodical rigor that allows us to test, iterate, and optimize campaign parameters at scale.
The resulting structures enable us to take advantage of short-term opportunities while also cultivating a foundation for persistent, long-term outperformance.
3. Transparent Communication
Effective partnerships require effective communication.
Our commitment to consistent, open, and transparent communication is augmented by structural, organizational, and operational devices designed to make collaboration and accountability intrinsic to the way we work.
We create custom marketing plans for all of our clients. Each client is unique & deserves a plan that suites their needs.
Maximizing Paid Media ROI With Performance Optimized Websites
Even the most impactful performance marketing strategy can be hamstrung by a website that fails to deliver a user experience conducive to achieving the campaign’s primary business objectives.
Rich Media collaborates with our clients to create stunning, high-performance online experiences designed to maximize the return on their paid media budgets.
Enhancing Performance Media Campaigns With Strategic Video Content
In performance marketing campaigns, ads that use video consistently outperform their static image equivalents. The extent to which these performance gains can be fully realized depends in large part on how well-optimized each video is for the platforms on which it appears.
Rich Media produces video content designed in tandem with performance marketing campaigns to make the most of every ad dollar.
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